Alejandro Orriola Torres is a Puerto Rican designer and creative strategist, and the founder of Alegend Studio, a brand known for its refined approach to upcycling, streetwear, and textile experimentation. His work combines craftsmanship, structure, and modern design, shaped by years of hands-on practice in garment reconstruction, embroidery, screen-printing, and other techniques.

As a creator, Alejandro collaborates with local stores and small businesses across Puerto Rico, developing visual identities, marketing systems, and storytelling strategies through Alegend Studio’s creative division. His style is intentional and discreet—allowing the work to speak for itself rather than the process behind it.

Alegend Studio continues to grow as a platform for textile innovation and brand development, reflecting Alejandro’s commitment to originality and Puerto Rican creative culture.

Before launching his career in fashion, Alejandro served in the United States Air Force, where he first began taking sewing seriously in his free time when he fixed his uniform. This experience shaped the discipline and vision behind his work today.